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We've always believed Duralex was a great
product for the price but now Choice Magazine has done the tests to prove
it.
Duralex Premium paint ranked only one point
below Dulux 101 and Wattyl ID for its overall performance and it was 13
points higher than both of them when it came to covering power.
This test showed how well it covers previous
paints & marks on the wall. Red wine stain removal was a bit of a problem
but who throws red wine up the walls -its better to drink it.
Duralex might be new to some people, but in
fact it has been operating since 1946. The saying: "Jack of all trades,
master of none" has shaped the company's policy. For that reason, the
fledgling, new, and underdeveloped field of water based paints was chosen.
Some people wrongly assume that the name
DURALEX is used in an endeavour to imitate the name DULUX. When Duralex
was formed in 1946-7, Dulux was trading under the name of B.A.L.M. PAINTS
- not Dulux. "Duralex" was derived from the word "Durable".
Two years after Duralex was formed, it
forged ahead in the water-based paints field to develop and market a
completely washable and scrubbable interior/exterior all-weather
water-based product, "Resin Tone". It was popular and the only completely
brush-clog -free paint of it's type on the market. In the 1950s, most
walls due for repainting were badly chalked, from either old, decomposed
water paints or calcimine.
Duralex saw the need for an effective
surface binder and was the first company to bring out a water-based binder
for interior/exterior use. It was called "Kalso-Seal". This caused quite a
stir in the paint trade. Kalso-Seal filled a real and vital need and
became extremely successful. Surface binders are still with us today. (A
current version of Kalso-Seal is Duralex Surface Binder).
In 1957 Duralex launched another first - a
water-based sealer undercoat which can be applied directly over tar,
bitumen and smoke stains without bleeding through, and was called "Bleed
Seal". This product is also ideal for repainting smoke-damaged buildings
after a fire.
It was three years later in 1960 that
Duralex introduced a product called Aquanamel that would have a worldwide
impact. The first Gloss Acrylic Paint. This product was confirmed a world
breakthrough by such bodies as the Society of British Paint Manufacturers;
the National Paint, Varnish and Lacquer Association, Washington USA, and
the Canadian Paint and Lacquer Association. It goes without saying that
acrylic paints are here to stay.
The reputation of Duralex is first-rate and
at its nucleus are the fulfilled hopes and dreams of 1946. Duralex now
offers the best quality at affordable prices.
This was again recently confirmed by Duralex
being awarded the internationally approved N.C.S.I ISO 9002 certificate.
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